With the Nozio marketing team, I managed the B2B social media and the company blog (from June 2013 – October 2015). I wrote about, mainly, Strategic marketing, Tourism web marketing, Revenue management, Social media marketing, Email marketing, and Content marketing. I was in charge of the blog content creation (from the research of the possible theme of the article to the creation of the infographics). To build a successful content marketing, I tried to put myself in the customers’ feet and think about which arguments I would like to read. To make the post more catchy, other than utilizing an engaging style of writing, I created coordinated images and infographics for the various post. I also created some visual call to action to guide the user to a specific goal (contact form, webinar, etc.)
