The Chi Vespa Event was a fictional event created for a project for the IUSVE’s Event Planning course.
The event had the goal to celebrate the 130 years of the Piaggio Group through a roadshow in the main Italian cities where the main protagonist was the most famous scooter of all times: the Vespa.
The event gave the chance to all the participants to meet and know the company’s product in an original context.
Analyses were made to determine the best locations and potential competitors for the event.
