Hello!
My name is Massimo and I am a digital marketer with a strong passion for the E-commerce world and Performance marketing.
In the last years, I lived meaningful experiences in complex realities like international e-commerce and well-known web marketing agencies, having a pragmatic and detail-oriented approach.
I developed and created procedures that let me reach challenging goals and build long-term relationships with stakeholders involved in the process.
SKILLS
PIXARTPRINTING SPA
SEO Manager
Oct ‘15 – Present
Managing and training an SEO team to complete the tasks in an international e-commerce
Main activities: Keyword Research, Technical audit site, SEO Report, Manual logfile analysis (Excel), On/Off-site optimization, Creation of SEO content, Backlink audit + Disavow, Digital Advertising (Facebook Ads), Web scraping (XPATH, REGEX), Wordpress, Content marketing, International SEO, Landing page creation, Youtube SEO, Automatic log file analysis with Kibana and Elastic Search, Reporting and Data Analysis.
NOZIO SRL
SEO Copywriter – Content Creator – Social Media Specialist
Oct ‘13 – Oct ‘15
Along with the marketing team, I managed the B2B company social profiles and I wrote articles on web marketing for the corporate blog.
PRIMA POSIZIONE
SEO Project Work
Apr ‘15 – Jun ‘15
Landing page creation and coding (HTML5/CSS/JAVASCRIPT)
Market/competition analysis, LinkedIn and network analysis
SEO strategy (how to attract qualified user to the website and convert them in lead)
Tools used (SEMRUSH, MAJESTIC SEO, GOOGLE TRENDS, GOOGLE SPEED INSIGHT, GOOGLE ANALYTICS, PINGDOM, etc.)
NOZIO SRL
Marketing & Sales Internship
Jun ‘13 – Sep ‘13
During this internship, I learnt the basis of revenue management and hotel web marketing.
I enhanced my skills in content creation, SEO and social media management. In the end, I wrote the editorial plan for the new corporate blog.
IUSVE – VENICE
Master’s Degree in Web Marketing & Communication (110/110)
2013 – 2016
Master’s degree offers deep specific knowledge in the communication corporate world with specific attention to creativity, web marketing, and web design.
UNIVERSITÀ DEGLI STUDI DI PADOVA – PADUA
Bachelor’s Degree in Communication (102/110)
2008 – 2012
Subjects: Marketing, Psychology, Economy Public Speaking, Advertising Strategies, Statistics, Internet Marketing
While I was writing my graduation thesis, focused on the web strategies of the Castel Goffredo’s stockings sector, I have improved my marketing intelligence skills and discovered how these companies are using the social media platforms. I analyzed in detail two important players of this sector, Calzedonia and Golden Lady Company, considering how they are online and whether their communication is effective.
CERTIFICATIONS
• Google Analytics Set Up – Step by Step Guide to Audit it (UDEMY)
• The Complete Regular Expressions Course with Exercises 2019 (UDEMY)
• Ultimate Google Ads / AdWords Course 2018 – Profit With PPC! (UDEMY)
• Wordpress da 0 a 6 (IUSVE)
• Wordpress for Beginners – Master Wordpress Quickly (UDEMY)
• Google AdWords (GOOGLE)
• First Certificate of English (B1) – (Cambridge Assessment English)
• Build Responsive Real World Websites with HTML5 and CSS3 (UDEMY)
• Google Analytics Individual Qualification (GOOGLE)
• Google Tag Manager (GTM) Training Course – From Zero to Hero (UDEMY)
• MS Excel – Advanced Course (Penta Formazione Srl)
• Magento 2 Essential Video Training (UDEMY)
• Introduction to Data Studio (Google)
• Design Thinking (AzzurroDigitale)
• The Complete JavaScript Course 2020: Build Real Projects (UDEMY)
AWARDS
• First position at the quiz of the “Advanced SEO Tools” – Bologna (06/04/2018)
• Third position at the H-ACK TRAVEL / H-FARM for the creation of a web app for Lastminutegroup (2014)
CERTIFICATIONS
• SEMrush Site Audit Exam (SEMRUSH)
• SEMrush SEO Toolkit Exam (SEMRUSH)
• SEO Toolkit Exam for Advanced SEMrush Users (SEMRUSH)
• Technical SEO Exam (SEMRUSH)
• SEMrush for Digital Agencies Certification (SEMRUSH)
• Competitive Analysis and Keyword Research Test (SEMRUSH)
• On-Page and Technical SEO Test (SEMRUSH)
• Link Building Test (SEMRUSH)
• Rank Tracking Test (SEMRUSH)
• Mobile, International, and Local SEO Test (SEMRUSH)
• Management, Reporting, and Collaboration Test (SEMRUSH)
• Role of Content Exam (SEMRUSH)
• SEO Fundamentals Exam (SEMRUSH)
• Keyword Research Exam (SEMRUSH)
• Backlink Management Exam (SEMRUSH)
• Mobile SEO Exam (SEMRUSH)
• Local SEO Exam (SEMRUSH)
• SEMrush Content Marketing Toolkit Exam (SEMRUSH)
• Content Marketing Fundamentals Exam (SEMRUSH)
• SEMrush Advertising Toolkit Exam (SEMRUSH)
• Competitor Analysis with SEMrush Exam (SEMRUSH)
• Advanced Competitive Research Exam (SEMRUSH)
• Google Data Studio 2020 – Learn Step By Step (UDEMY)
• Amazon SEO, Reviews & Listing Optimization SECRETS (2021) – (UDEMY)
• Black Hat SEO (2021) – (UDEMY)
• Advanced Google Analytics (2021) – (GOOGLE)
• Google Analytics for Power Users (2021) – (GOOGLE)
• Google Analytics for Beginners (2021) – (GOOGLE)
• Shopping ads Certification (2021) – (GOOGLE)
• Google Ads Video Certification (2021) – (GOOGLE)
• Google Ads Display Certification (2021) – (GOOGLE)
• Google Ads Search Certification (2021) – (GOOGLE)
• Google Ads – Measurement Certification (2021) – (GOOGLE)
• Google Ads Apps Certification (2021) – (GOOGLE)
• Google BigQuery for Marketers and Agencies – 2022 – (UDEMY)
• Executive Presence – 2022 – (The SEO MBA)